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JANUARY / FEBRUARY . 2022 | VOL.23
The Power Of Filtered Water
How can businesses use
water filtration to
enhance drinks quality?
It is no secret that the UK loves a good
beverage. Just behind the traditional
British cup of tea, coffee reigns supreme
in the hearts of the nation. In the UK, we
drink approximately 165 million cups of
tea per day 1 , with 95 million cups of Steve Buckmaster, Director of
coffee consumed per day 2 in the UK in Sales at BRITA Professional.
2018. So, it’s fair to say that consumers’ So, in such a competitive market, it’s
knowledge and expectations on taste, important for café operators to ensure
quality and presentation of their hot their hot beverage menu is working
drinks are sky high. harder than ever to attract the discerning
coffee and tea drinker and keep up with
In fact, nearly three in ten consumers rivals on the high street.
(29%) admit they don’t drink tea out of
home due to the quality of water used 3 When it comes to serving great tasting
and just under half (46%) believe the brews however, well-sourced tea and
quality of tea isn’t any better in cafés quality roasted beans are just the
compared to what they can make at beginning. It's easy to forget the quality
home 2 . The ongoing impact of the of water, which makes up 99% of the
pandemic has also meant that more drink.
people are getting their hot drink fix at
home than ever before. Our own independent research found
that some 84% of café professionals
place unfiltered water as the most
important factor for adversely affecting
hot beverages. After all, unfiltered water
can contain impurities including chlorine,
lead and limescale, all of which can affect
the flavour and dull the appearance,
making the drink less appealing.
