Page 7 - SBrewing(Jan_Feb2022)

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JANUARY / FEBRUARY . 2022 | VOL.23

What’s happening to our coffee prices?

The time for taking pre-emptive action to My hope is that quality won’t be sacrificed at

head off sharp prices increases down the this altar. We have developed a strong and
chain is probably gone now, so roasters, vibrant speciality coffee culture in the past 10
distributors, hospitality outlets and years which we must try to protect!
consumers alike will have to brace

themselves for increases. Alice Rendle, Director of EDGE Tea & Coffee

How this will play out is anyone’s guess,

although my hunch is that most of us will
still want our daily cup of Joe, and
consumers will be loathed to reduce
consumption. Price sensitivity will be a key
factor playing across the entire producer-

consumer chain as incomes are squeezed
and people seek to maintain their daily
habit.

"The pandemic has changed the
world and the coffee industry,
and it’s far from finished,"

For many of us, rising costs around the 1) Vessels, containers and freight fees
transport of coffee are a consistent

reminder of this (along with consistent When our logistics team books a carrier (a
delays). These costs can be frustrating boat company) it seeks out several quotes,
even when you understand them; without for the security of having options.
context, no doubt they’re maddening. At the start of this year, the cost of

So that we all better understand the shipping a container rose a few hundred
situation — and can more easily explain it dollars over 2020. By the middle of 2021,
to customers. costs had doubled or tripled from some
origins and are much, much worse from

So, why are prices rising? IAC ticked many more.
through a handful of factors between the
port at origin and the roaster’s door.