Page 45 - Green Builder Magazine Spring 2018 Awards Issue

See full results of Green Builder’s Readers’ Choice survey at
www.greenbuildermedia.com/2018-readers-choice-awards

Which company oers Which company oers
the greenest APPLIANCE the greenest COUNTERTOP

products? products?

222
Bosch 22.2% Corian 25.0%

Whirlpool 17.5% Eco by Cosentino 14.2%

Samsung 14.2% Caesarstone 10.4%
132
LG 13.2% Cambria 10.4%
76
GE 10.9% Samsung 7.6%
57
SubZero/Wolf 5.7% PaperStone 7.1%

Electrolux 5.2% Formica 7.1%
47
Miele 4.7% IceStone 5.2%
43 38
Viking 4.3% LG Hausys 3.8%

Ups and downs. The dominance of Bosch and Spain stumbles. Until this year, Eco by Cosentino had
Whirlpool in this category is no surprise. They work hard held the number one spot, and rightly so. But DuPont
to keep their eco-imaging at the forefront of buyer Corian’s move up to the top spot points to complex
perceptions. But how did Samsung leap ahead of both consumer psychology. The product’s main green
LG and GE this year, in selling its green credentials to feature is its durability and track record. But many of the
professionals? Our best guess: Samsung has other products below it on the perception scale share
emphasized its “smart” appliances, and buyers these features, and some have a well-developed
apparently see a cognitive link between this innovation sustainability story. In this category, buyers appear to
and product performance. lean on brand recognition, with more emphasis on
reliable performance than recycled materials.
Bosch 22.2% Corian 25.0%

www.greenbuildermedia.com Special Awards Issue 2018 GREEN BUILDER 43

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