Page 46 - Green Builder Magazine Spring 2018 Awards Issue
P. 46

Which company oers the                                   Which company oers the
                   greenest CABINET and                                      greenest PLUMBING FIXTURE

                   SHELVING products?                                        products?




                   IKEA                                  24.1%               Kohler                                     38.2%

                   KraftMaid                             18.4%               Moen                                       17.0%

                   Merillat                              9.4%                TOTO                                       8.5%

                   Wood-Mode                             8.5%                Delta                                      8.5%

                   Timberlake                            8.5%                American Standard                          8.0%
                                                                                              43
                   Echelon Cabinetry                     6.6%                Niagara                                    4.3%
                                     61                                                       43
                   MasterBrand                           6.1%                Hansgrohe                                  4.3%
                                     57                                                       38
                   Advanta Cabinets                      5.7%                Pfister                                     3.8%
                                     38
                   Executive Cabinets                    3.8%                Grohe                                      3.3%



                   Knowledge gap. Perceptions about cabinet product          Locked down. The top six brands in this category ranked in
                   sustainability is often lacking, and this year is no      exactly the same order in last year’s survey. If nothing else,
                   exception. Ikea has jumped into first place over last      this shows that our annual survey has a high degree of
                   year’s leader KraftMaid, because it, unlike most U.S.     accuracy. The plumbing industry’s major players have hit a
                   companies, has begun to tell its green story. For         plateau in terms of their “green” credentials, and buyers
                   example, it has a new line of black cabinets made with    don’t seem to be shifting loyalties much.
                   recycled plastic bottles. But companies ranking low in
                   brand status, such as Neil Kelly, make very sustainable
                   products. Sadly, perceptions here don’t necessarily       Kohler 38.2%
                   reflect actual sustainability eorts.
                   Ikea 24.1%






















                   44  GREEN BUILDER Special Awards Issue 2018                                            www.greenbuildermedia.com




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