Page 48 - Green Builder Magazine Spring 2018 Awards Issue

Which company oers the greenest
INSULATION products? Material hierarchy. There was a time a few years ago
when it looked like Owens Corning might lose its
market dominance. But by innovating and adjusting its

Owens Corning 31.1% products and message, such as its “Why pink is green”
campaign, it has rearmed its leadership spot.
GreenFiber 12.7% Meanwhile, the rest of the insulation mental space is
more fractured. But if you combine GreenFiber and Nu-
Nu-Wool 99 Wool cellulose products, you approach the mental
9.9%
Dow 90 9.0% share of Owens Corning. Combine BASF and Icynene,
and the spray foam category has a healthy slice of
CertainTeed 8.0% market perception.

BASF 61 6.1% Owens Corning
Icynene 5.2%

Johns Manville 38 3.8% 31.1%
Knauf 3.3%

Which company oers the greenest
Top honors. We’re encouraged to see products
ROOFING products? such as EnviroShake and EcoStar leading the green
roofing category. Historically, recycled composite

EnviroShake 17.9% roofing products have not marketed their products
aggressively, and tend to get overlooked. But the
EcoStar 17.5% green roofing niche is largely wide open for new
and innovative contenders. By the time we get to
Owens Corning 160 16.0% third place, respondents appear to be thinking of
CertainTeed 11.3% “green” roofing in narrower terms—for example,
special features such as heat-reflective granules.
GAF 7.1% It’s surprising that neither metal roofing nor clay
tile makers rank in the top five. Both products have
DaVinci 6.6% extremely good durability. What’s missing from
Atlas Roofing 57 5.7% their messaging?

Boral Roofing 47 4.7% EnviroShake

17.9%

46 GREEN BUILDER Special Awards Issue 2018 www.greenbuildermedia.com

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