Page 52 - Special Awards Issue 2016 Green Builder Magazine

Do you AGREE OR DISAGREE with the following statements?

AGREE DISAGREE
I try new green brands all the time. That’s the only way to see if they work. 55.2% 44.8%
My experience with newer green brands has been good. They usually live up to their product literature. 68.9% 31.1%
We need more innovation and experimentation from the manufacturer side, when it comes to green building science. 92.2% 7.8%
We have enough brands. It’s more important to improve the technologies we have. 57.4% 42.6%

What are the top reasons why you would consider a new brand?

(Rank 1-11 in order of importance with 1 being most important and 11 being least important)

1 2 3 4 5 6 7 8 9 10 11

Performance 39.3% 23.3% 12.6% 7.8% 4.8% 3.7% 1.9% 0.7% 1.5% 1.9% 2.6%

Quality 26.3% 36.7% 13.7% 6.3% 4.4% 2.6% 3.7% 1.5% 1.5% 1.5% 1.9%

Price 13.0% 11.9% 26.7% 9.6% 11.1% 8.9% 4.8% 4.4% 3.7% 1.9% 4.1%

Design/aesthetics 1.1% 4.4% 10.7% 19.3% 14.1% 11.5% 10.4% 11.1% 8.5% 5.9% 3.0%

Sustainable attributes 5.2% 5.2% 10.0% 15.2% 18.9% 11.5% 12.2% 7.4% 7.8% 3.7% 3.0%

Advanced/new product features 3.7% 1.5% 2.6% 8.5% 11.1% 18.5% 14.8% 14.1% 13.0% 7.4% 4.8%

Warranty 3.3% 4.1% 8.9% 12.2% 13.0% 14.8% 16.3% 10.7% 3.7% 9.6% 3.3%

Brand reputation 3.0% 6.3% 6.3% 10.7% 10.0% 12.6% 11.9% 20.0% 8.9% 5.9% 4.4%

Dealer/distributor recommendation 1.5% 2.2% 1.5% 3.7% 3.0% 3.7% 4.8% 9.6% 21.5% 21.1% 27.4%

Consumer recommendation/preference 1.9% 2.6% 4.4% 3.7% 4.8% 7.8% 10.0% 11.5% 18.5% 24.1% 10.7%

Corporate sustainable initiatives 1.9% 1.9% 2.6% 3.0% 4.8% 4.4% 9.3% 8.9% 11.5% 17.0% 34.8%

OUR TRIPLE BOTTOM LINE. The top three qualities, Performance 39.3%
which are the same ones cited for brand loyalty, have Quality 36.7%
not changed much over the years. Price 26.7%

50 GREEN BUILDER Special Awards Issue 2016 www.greenbuildermedia.com