Page 53 - Special Awards Issue 2016 Green Builder Magazine

Who makes the final decisions about BRAND SPECIFICATION
for your projects?

Homeowner/buyer/consumer 707 70.7%

Contractor 111 11.1%

Architect/designer 100 10.0%

Builder 82 8.2%

Homeowner/buyer/consumer 70.7%

Which categories are What are the most significant
MOST INFLUENCED by factors that influence
green building and your BRAND LOYALTY?
sustainability considerations?
(Choose your top three, in no ranking order.)
(Choose your top three, in no ranking order.)
778 77.8%
Windows 452 45.2% Quality 744 74.4%
Insulation 419 41.9% Performance 596 59.6%
Appliances 304 30.4% Price 200 20.0%
HVAC 293 29.3% Sustainable attributes 193 19.3%
Lighting 256 25.6% Warranty 148 14.8%
Roofing 248 24.8% Brand reputation 137 13.7%
Structure 200 20.0% Design/aesthetics
Hot Water Systems 193 19.3%
Paints and Adhesives 144 14.4% Advanced/new 70 7.0%
Siding 111 11.1% product features
Flooring 78 7.8%
Plumbing Fixtures 70 7.0% Consumer 70 7.0%
Home Automation 63 6.3% recommendation/
Countertops 63 6.3% preference
Faucets 44 4.4%
Cabinets 41 4.1% Dealer/distributor 44 4.4%
Decking 2 2.2% recommendation

19Corporate sustainable 1.9%

initiatives

Quality 77.8%

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