Page 20 - Cindy Salas Murphy San Diego Woman Magazine

Women of Distinction

her company WithHealth. genomic test and a lab profile. at your disposal whenever you gram I see some hope, which
“When I first started, my focus One great advantage is that we need us, through your phone, I haven’t seen for a very long
was to find a way to deliver can ingest your health records. your desktop, or your iPad. time.
on the promise of precision So, if you go to three differ- Whatever you need, we're there Working through the pan-
care. I needed to solve access ent doctors or three different for you. Our patients feel as demic was not easy. “When
to care by using science and health systems, we're able to if they have a doctor in the COVID began, we were secur-
technology. It was as simple as ingest that information. This family.” ing contracts with the Tribal
that. Having been a healthcare avoids repeating tests that have WithHealth works with Nation. We were being intro-
administrator for many years, already been done.” physicians that are ready and duced to the largest insurance
I knew that we could provide broker in the world who was
healthcare in a much more af- starting introductions to their
fordable way. We could use sci- clients because they saw With-
ence, specifically genomics and Health as a solution for all
other labs, to be able to help their clients. As COVID hit, a
people on the road to preven- couple of things happened, the
tion. I knew that we could use Tribal Nation shut down their
technology by building With- clinics, and with everything
Health telemedicine so that we shut down the employers
could give access regardless of weren't interested in looking
where the patient was situated, at benefits. The employers
whether they were in rural were just trying to sort out
America or Manhattan, and we whether they were going to be
could provide care across all able to remain open.”
medical specialties.” Cindy knew that she
So how did Cindy had this entire program in
accomplish this? “I started place and when COVID hit
WithHealth to bring afford- she decided that they needed
able healthcare to everyone. to pivot and step in to help.
We are a digital precision care “We had physicians, we had
telehealth company. What nurses, we had a telemedicine
that means is that we provide platform, and we had genetic
genetic based healthcare in a pathologists. Very quickly we
way that's affordable, acces- started advising employers on
sible, proactive, and person- how they could safely return
alized. We utilize genomics, to work. We started executing
digital twin technology, our PCR testing for COVID
augmented intelligence, and because it is a molecular test
seamless care coordination and that's the kind of work we
to provide our patients with know how to do. We became
a 360-degree individualized the telemedicine provider for
health profile. the county of San Diego. Our
We have medical special- What Cindy and With- willing to make a difference in role was to take the discharged
ties that include endocrinol- Health are currently doing is the lives of patients. In addi- patients to our alternative dis-
ogists, cardiologists, internal focusing on bringing this to tion to physicians, WithHealth charge center for the county.
and family medicine, rheu- the employer market because also has care coordinators and Meanwhile, a friend intro-
matology, and psychiatry. We the employer’s rates for health clinicians that are focused on duced us to her team at The
provide these specialties with benefits are skyrocketing, so doing whatever they can to Discovery Channel and they
access that's immediate and with a yearly fee of $960 they help make their patients’ lives were very interested in how to
best of all, it's affordable! It are giving the patients access better. get back to production amid a
costs employers $960 per year to the care they truly need. For Hearing about this pandemic. We put a program
per employee and that in- the visits that are not included, transformational program into place for them which
cludes five primary care visits the costs are between $45 and made me feel that our current allowed them to get back to
and unlimited urgent care $85 a visit. “Those who have medical crisis can be saved if production. From there, word
visits throughout the year. It had the luxury of concierge everyone signed up to be part spread, and we got more and
provides access to our physi- medical care will love With- of this program. Healthcare more introductions. And I'll
cians, and unlimited access to Health because it feels like a is currently in a dismal state tell you today, we've worked
care coordination. It includes a concierge doctor since we are of affairs, and with Cindy’s pro- with upwards of 300 produc-

20