Page 12 - Marketing Appraisal Book
P. 12

What is it?

 At Peter Taranto Real Estate we work closely with you to develop a customised and strategic
 sales and marketing strategy. Our involvement in both the weekend Illawarra Mercury Domain as
 well as the weekly Real Estate World Magazine published every Thursday highlights our unique
 and effective high exposure marketing strategy, which has been refined over many years of
 experience to provide you with the complete and professional real estate experience.
 There are three core components of this strategy which we implement to capture the whole pool
 of prospective buyers and we do this over various media types. This broader reach across the
 different media types means even passive buyers (those who are not actively in the market) have
 more chance of seeing your property and potentially buying. By understanding and maximising
 your audience of buyers we directly increase demand and competition for your property driven by
 their emotional attachment.
 Therefore it is important to understand where our buyers come from and how to link them to your
 property. Upon appointing our office to represent you, we take full advantage of the following
 marketing mediums:

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