Page 13 - Marketing Appraisal Book

where do buyers come from?

All buyers search for properties in different
ways. Be open to all buyers across all
demographics and reach them whether they
are young or old, families or singles, local or
out of the area, active or passive, male or
female, emotional or rational. Especially in
today’s current market conditions, this
mindset is fundamental in developing a
marketing strategy for your property .

By choosing the most effective advertising
and marketing activities to properly
showcase your property will allow you to
attract the most potential buyers and simply
increase competition for your property.