Page 15 - Marketing Appraisal Book
P. 15
Another advantage of utilising print advertising is that “The secret benefit of print is “
readers are exposed to a wider range of properties, that it attracts buyers to your
rather than just the criteria they entered in the search home that didn’t know, or didn’t
bar. think your suburb and home
was available to them.
Therefore print advertising inspires passive buyers as
well as active buyers. - Andrew Winter
Selling Houses Australia host
and property expert
Online 36 visits per property per
month for an online
listing on realestate.com
Print Illawarra Mercury has a
readership of 82,000
Source: #Adobe Omniture Site Catalyst, 2014. weekend readers and
the local Real Estate
World Magazine prints
off 20,000 free
publications weekly.
