Page 16 - Marketing Appraisal Book

Online Advertising

Expose the property on a global scale, through our professional and user-friendly website at
taranto.com.au. We utilise other various high traffic websites such as realestate.com.au,
domain.com, realestateworld.com.au, allhomes.com.au, and realestate1.com along with the Peter
Taranto Real Estate website to maximise the level of reach and exposure for your property.
Our website displays multiple photos of your home along with a detailed description and acts as
an excellent way for out-of-town buyers to have an in-depth look at your property. We receive
numerous hits on our page and enquiry’s regarding properties seen on the internet.
Online property portals are perfect for engaging buyers and showing off your home, as it
encourages prospective purchasers to interact and flick through floor plans and extensive photo
galleries at their leisure. In today’s current market we have found that these property portals are
the main touch point for buyers since they are instantly accessible.
Your online advertisement is just a ‘click’ away for property hunters who are scouring the internet
for their dream home. In addition, the broad reach of online media advertising increases the
exposure of your property to a variety of potential buyers whether they are investors or even
passive buyers.
Therefore investing in online advertising is not a question of if, but how much. For example, most
online advertising portals now provide prestige or feature advertising options which means you
can opt for your property to appear higher up or highlighted in advertising lists.
So having a strong presence in the digital domain allows for more effective exposure which will
therefore encourage greater amounts of potential buyers to discover your showcased property..

www.taranto.com.au