Page 32 - The 20 Most Promising Co-founders in Business Industry 2019

has obsessed about high customer “ partner with a landlord where the

the office, with events and partners.
landlord furnishes the space as per
Yet another would be our TG
InstaOffice standards and we get
We act as an
- whereas others may focus on
on a revenue share arrangement.
startups, we focus on SME’s and
operator and partner
Considering that we are extremely
MNC’s where churn is much lesser.
capital light (Zero Capex, Zero
with a landlord
Exclusive Services & Products
Deposit & Break-even in the 2nd
InstaOffice from the beginning where the landlord
have a large capital like some of
our peer group. Due to this, we can
satisfaction. We go into minute furnishes the space month), we don’t feel the need to
details like the temperature of as per InstaOffice focus on expanding to more cities,
the AC, use an audiometer to standards and we deepen our presence in existing
measure noise level, the quality of cities, serve our customers better
coffee — these are tiny details that get on a revenue and keep them happy.
can make a huge impact on your day. share arrangement “ Customers & Emerging Industry
Moreover, clients have ready and Coworking is at a space where it’s
immediate access to the founders a win-win situation for all - we are
and senior management team via finally solving the real estate issue,
their emails and phone numbers. We the landlords are benefitted, the
also provide benefits where we have our stakeholders - we ensure our customers are happy and young
partnered with multiple companies landlord gets a fair yield and that companies get high-quality offices.
that offer exclusive discounts to our customers are happy with us. All industries win only when the
our community members, we hold Instead of blindly following what customers win and I can say with
events where investors and industry other companies are doing, we add confidence we are heading towards
experts mentor our community. value to each and every customer the right track.
Also, as our offices are smaller, and our employees and I think over
they are also personalized and cozy, time we will do phenomenally well. Remarkable Journey
where the community is constantly Benefitting the Industry I come from a business family.
talking to each other, networking, Before I got into IIT, I use to work
collaborating and even asking for To be candid, we started the with my father at his small cloth
feedback. coworking group, where we put shop in our village in Rajasthan.
We also make sure as we grow, our leads we cannot fulfill and we give This is probably the reason that
it to our competitors and industry
members who travel can work out associates hoping that they will the itch of starting on my own
of any InstaOffice across any city benefit from it. was always there within me. In
giving them the ultimate flexibility. fact, I started off my journey of
Focusing On All Our We are also aiming to make this being an entrepreneur even before
Stakeholders association better so that we InstaOffice. In 2007-08, I started a
can represent ourselves and our
food business in Gurgaon with the
While it may look like we are industry better. name Homes Taste Food Solutions
competing with other coworking Shaping Up the Initial Idea Pvt. Ltd. along with one of my
spaces, the truth is we are cousins Sumit Agarwal, and later
competing for the traditional As a 1st generation entrepreneur, in 2013, I launched Dexter Capital,
old lease setup and this change I tried getting an office space for an investment bank, along with my
is happening very slowly. The Dexter Capital in business centers wife, Anuradha Agarwal. Anuradha
market is large and coworking multiple times from then solutions is also an entrepreneur and is the
does not make more than 5% of the existing at the time but came to founder of MultiBhashi.
commercial real estate market. realize that either the charges My InstaOffice journey began due to
India real estate has unique dynamics were prohibitive, or there were too my association with Vikas Lakhani
many restrictions and lock-ins in
as it changes a lot in the same city, the arrangement. It was a big pain (my Co-Founder at InstaOffice)
with prices sharply varying from point and that is when I started who is also a very close friend.
locality to locality. The customer brainstorming with Vikas, and Vikas was already doing something
in India is also extremely price- the idea of starting a chain of co- like this and we would constantly
conscious and you find co-working working spaces really shaped up. brainstorm on how this model could
operating from range be scaled across multiple cities.
We are really focused on what we The Voyage Continues In 2015, we decided to join hands
want to do, and our focus is on all We act as an operator and and kicked-off our journey with
InstaOffice.

32 September 2019│