Page 36 - The 20 Most Promising Co-founders in Business Industry 2019

Manoj Agarwal: “

He Brings Over 12 Years of Experience in Technology, Product,
Marketing and Business Excellence

oxoday is a SaaS Commerce 4. There are low entry barriers for any and increase employee satisfaction
Company that helps technology product business scores by up to 40%. We achieve this
Xcompanies build a happy and This Makes Us Unique by closely working with companies
engaged workforce. HRs and CXOs Xoxoday is a SaaS commerce to improve perceptions of fairness,
use Xoxoday to align, motivate and company that helps build an engaged transparency, and empowerment
empower employees or channel and happy workforce. While their HR and resultantly drive their business
partners to improve productivity, ecosystem is huge, we have been able objectives. We help them drive a
satisfaction and happiness. Xoxoday to create a recognizable impact in the strong corporate culture by helping
has over 500 clients across APAC, US realm of talent engagement and talent them reinforce their core values.
and Australia. The company has been rewards arena. Our competitions, End-To-End Engagement Solution
awarded as the Best Tech-HR platform on the other hand, spread those Xoxoday provides an end-to-end
by People Matters. They are ranked branches in talent analytic, acquisition, engagement solution - from employee
9th amongst the top 50 fastest growing development, operations, and HRMS. engagement to rewards redemption.
tech-companies by Deloitte and have Our product is developed for best-in-
also won India SME Award in 2018. Our competitors are our competitions class usability and features. Our major
About the Author because they are acing their marketing differentiator is our product itself that
game and broadening their offerings.
Manoj Agarwal, co-founder of However, our competitors have has a track record of great adoption
XOXOday is an MBA from IIM not been able to establish well and functionality.
Kozhikode and he brings over 12 years globally. The quality, service and Standing-out in the World
of experience in technology, product, customer satisfaction changes with Xoxoday’s SaaS commerce platform
marketing and business excellence. geography. Constant product updates helps companies with their employee
He has worked with companies are making it unstable and the UI/UX and channel partner engagement and
like Yahoo, Manipal Education and hard and confusing. happiness. Our engagement product
Flipkart in various roles. strives sustainability and productivity,
The Biggest Challenges in the We, on the other hand, connect one workplace at a time thus creates
the dots between alignment,
Industry empowerment, and motivation, employee-friendly and effective work
The biggest challenges in the HR Tech and build a positive work culture environments.
industry are as follows: with our clients. That is the reason we Creating a Robust Engagement
Platform
1. Breakthrough innovations in have 1200+ customers, a strong global Employee and Channel partner
product features happen recurrently presence & 100+ channel engagement was a significant problem
and thus it is challenging for businesses. Our campaigns link back that companies struggled to tackle.
developers to keep pace with all the to the HR metrics. We have made Venturing into creating a robust and
possible novelty in features. our products easy to navigate, low easily implementable engagement
2. Transforming customer satisfaction maintenance, cost-effective and user- platform was the need of the hour and
from ‘good’ to ‘wow’ is a long stride. friendly. Composition of all the had huge market potential.
qualities is something we have and our
3. Large players like Facebook and competitors lack. What Lies Ahead?
SAP, are entering the HR tech market - Our development efforts are going to
which makes competition stiffer. Delivering Exceptional Results focus on exploring the applications
Clients reduce attritions by up to 4% of AI, Machine Learning and Block

36 September 2019│