Page 31 - The 10 Best Women Founders And CEOs To Watch for 2019
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digital environment that can get Clever evolutionary strategies for the business stakeholders-
businesses swaying. customers, employees and the
Honest proposals and customized market place.
Thoughtful and intellectual plans. We study, each business that
Founder we pitch, and our unique pitches Digital Ozone’s long journey
and plans work it up for us.
Archana, has been a working DO has been driven by a strong
journalist for over 8 years, and Working on making the industry motivation to deliver- and create
worked at the prominent position better synergy between different
of being Bureau Head for Franchise services to optimise digital
India in Mumbai, and also worked Clean competition, and following presence for all our clients. We
in her family business as a Media work ethics, and building a team offer prudent advices, and build
Director, handing online and offline that leads is our work motto. a realistic strategy path- that has
promotions, merchandising and Our Inspiration helped us wade pass the initial
publication tasks. Her passion for struggle.
working with start-ups got her on The gap of good ‘all service’
to a consulting role with many mid-segment digital marketing Founder’s words of wisdom
organizations in her individual agencies in India. We have many “I truly, believe that digital
capacity before she actually quick turnaround start-ups, marketing is not rocket science
stepped up and started Digital freelancers, and then we have and that today everyone can
Ozone in 2018. the really expensive upmarket easily claim to be a digital
agencies. Digital Ozone aims to
One year of Digital Ozone has been bring in the quality and consistency marketer. It is easy to get
the most promising aspect of her of an agency, mad merge it with clients, and easy to scale
career, as she not only culminated the personalization a freelancer up. But the uphill task that
her years of experience in media or a consultant gets on board, and I enjoy the most is working
and marketing but also brought in deliver customized solutions. with traditional businesses,
technological intervention that aims and walking them through a
to ease out the business process for Digital Ozone in future digital transformation. It is
start-ups and traditional businesses. next to impossible to convince a
We aim to work with a lot of traditional manufacturer to go
Significant long-term challenges start-ups, working on new ideas, digital, but once they do and the
applications, and mostly acting avenues that open up thereafter
Building consumer insight, as catalysts to get traditional is the most rewarding part
and integrating it with a digital businesses online. Building the of the journey. Everyone can
action plan, that fulfils customer digital connect for traditional make money, but witnessing an
expectations businesses to thrive in the new evolution is priceless. And as a
Digital Ozone stands unique age business environment without team, we at Digital Ozone, have
losing their identity. been lucky enough to have many
We bring in all major services such success stories in our one
under one roof Changing scenario in the year of existence.”
industry
Clients are getting benefited by
doing business with us The business scenario is
changing, and what will not
We bring on board a realistic change will eventually perish.
evaluation, based on each client’s So the plan should be to always
unique perspective and standing. encourage change and adapt to
whatever works in best interest
March, 2019│SwiftNLift│ 31
