Page 13 - Pure Coaching Magazine - Issue 1
P. 13

If you run your own business, you may be               4. It helps with customer experience
         wondering if it’s worth starting a blog. The
         answer is simple – yes, it is. In fact, it should be   Your blog should exist not just to attract new
         a vital part of your marketing strategy. Life          clients, but also to help your existing clients
         coach and journalist Julie Brown tells us why          get the most out of your services. These clients
         and gives handy advice on blogging for                 are the most likely to buy from you again or to
         success.                                               recommend you to a friend, so targeting them
                                                                in your marketing is essential. If you publish
         Six compelling reasons you should start a blog         content that shows you look after your
         right now                                              existing customers, potential customers will
                                                                see this and will be much more likely to want
         1. Attracting traffic                                  to do business with you too.

         Good quality content, which is targeted at             5. You can deal with customer’s questions
         your ideal client will regularly attract more
         traffic to your website. Even posts that are           Publish content on your blog that answers
         years old can continue to send visitors there          your customer’s questions about your services
         every week. Qualified leads can be converted           before they have raised them. This can really
         into clients. Result!                                  help when it comes to converting customers
                                                                who can’t make their mind up about working
         2. Building credibility                                with you. For example, a blog post about what
                                                                to expect from life coaching, may just help
         Running a business is all about relationships          someone take the plunge.
         and solving your client’s problems. So, if you
         want to build trust with prospective clients,          6. Blogs offers lots of re-purposing
         you need to show them you’re an expert. A              opportunities
         blog is a great way to do this and it’s key if you
         want to get any sort of press coverage too. In         Every blog post can have more than one
         addition, when others are looking for experts,         purpose. It can be turned into a script for a
         for an event for instance, they’ll search for          podcast for instance. Or you could use lines or
                                                                short paragraphs from it as social media posts.
         someone who is sharing their knowledge on a
         blog. Make sure it’s you.                              Or use the pictures on your Instagram feed.

         3. It’s more effective than social media

         The issue with social media is that you’re not
         in control of what happens to your content
         once it’s posted. So, rather than building your
         business just on social platforms, think about
         starting or growing your email list, and
         creating content on your website is key to this.
         It gets people to your site, where you can offer
         a freebie to encourage them to sign up to
         your list. You can then use this for targeted
         marketing. 












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