Page 14 - Pure Coaching Magazine - Issue 1

Five top tips for blogging brilliance 5 Keep a list of frequently asked questions in
your industry as providing the answers is a
1 Know your audience. This first tip holds true great way to create content.
for any type of writing. Who are you aiming at?
What do they want to read about? Have a
clear picture in your head of your ideal client
and, as you write, imagine them sat opposite
you. This will help you get the tone of the blog
just right.

2 Blogging rules change all the time, but as
we go to press Google is more likely to favour
longer posts in search results, so around 700
words is ideal. Choose a great headline by
thinking about what your potential clients are
searching for. ‘How to increase your
confidence in three easy steps’ is a good
example. Include pictures.

3 The first thing most visitors will do when
they find your blog it to look at how up to Julie is an accredited life coach helping
date it is. If it’s more than a month since your women discover ‘how amazing they can be’.
last post they’re unlikely to come back. Blog at As a former counsellor, magazine journalist
least once a week. and scholar, with some weighty qualifications
in change management hanging on her wall,
4 We’re all good at allowing our work to Julie’s blend of knowledge, experience and
expand to fill the time we have available. To listening ability makes her uniquely qualified
prevent this give yourself a limit for how long to help women find their future.
you’ll spend on writing your blog and stick to
www.thesassylifecoach.com
it. Use a timer with alarm.