Page 4 - DEGW Annual Review 2009/10
P. 4

Foreword
                                                                                                                                                                       

                                                                                                                                                         Space     for collaboration










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                                                                                                                              Daniel    Johnson          When  organisations share research, experience   The    outcomes were a series of hypotheses
                                                                                                                                                                                                                           


                                                                                                                                                                                        
                                                                                                                                                                           
                                                                                                                                                                                
                                                                                                                                                                                                                     

                                                                                                                                                                                                               
                                                                                                                                                                       
                                                                                                                                                                                                                          
                                                                                                                                             
                                                                                                                                                                                                                       
                                                                                                                                                                                         
                                                                                                                                                                                                             
                                                                                                                                                                              
                                                                                                                              Global    Director of Corporate   and    knowledge through collaboration, they   including    the demands of the collaborative
                                                                                                                                                                                                                             
                                                                                                                                                                                                                       
                                                                                                                                                                                
                                                                                                                                                                                                                                   
                                                                                                                                                                                                                                
                                                                                                                                                                                                               
                                                                                                                                                                                         
                                                                                                                                                                            

                                                                                                                              Real    Estate Workplace,   encourage  innovation and, ultimately, deliver   workplace,    the increasing value of the city and   
                                                                                                                                        
                                                                                                                                                                                                                       
                                                                                                                                                                                                             
                                                                                                                                                                                                          

                                                                                                                                                                                                                          
                                                                                                                                                                                                                               
                                                                                                                              Accenture                  success.                                  the  need for serendipity in the virtual workplace.
                                                                                                                                                                                                                   
                                                                                                                                                                                                                                      
                                                                                                                                                                                                                         
                                                                                                                                                                                                                               

                                                                                                                                                                                                                
                                                                                                                                                                                                   These  outcomes are already finding their way into
                                                                                                                                                                                                                                  
                                                                                                                                                                                 
                                                                                                                                                         At    Accenture, we harness this principle through
                                                                                                                                                                                        
                                                                                                                                                                     
                                                                                                                                                                              
                                                                                                                                                                       
                                                                                                                                                                                                                           
                                                                                                                                                                                                                                      
                                                                                                                                                                                                                                   
                                                                                                                                                                                                                     
                                                                                                                                                                                                                              
                                                                                                                                                                                                   Accenture,  but the real value of the study was the
                                                                                                                                                                                                                  
                                                                                                                                                                                                               

                                                                                                                                                                                  

                                                                                                                                                                           
                                                                                                                                                         our  High Performance Business Initiative – an
                                                                                                                                                                                         
                                                                                                                                                                 
                                                                                                                                                                                                                        

                                                                                                                                                                                                   connections  and synergies experienced in the
                                                                                                                                                                                                                
                                                                                                                                                                                                                                    
                                                                                                                                                                      
                                                                                                                                                                             
                                                                                                                                                                                       

                                                                                                                                                                                          
                                                                                                                                                         extensive  global research programme that explores
                                                                                                                                                                                                   collaboration  with DEGW and the 12 participating
                                                                                                                                                                                                                               
                                                                                                                                                                                                                 

                                                                                                                                                                                                                             
                                                                                                                                                                                                                       
                                                                                                                                                                                                                          
                                                                                                                                                         what  constitutes high performance and how
                                                                                                                                                                       
                                                                                                                                                                           

                                                                                                                                                                                     
                                                                                                                                                                                        

                                                                                                                                                                                                   global  organisations.
                                                                                                                                                                         
                                                                                                                                                                                       
                                                                                                                                                         companies    can get there. We ground our High
                                                                                                                                                                                          
                                                                                                                                                                      
                                                                                                                                                                                 
                                                                                                                                                                              
                                                                                                                                                                                    

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                                                                                                                                                         Performance  Business research in analysis of more   Each    the organisations featured in this annual
                                                                                                                                                                                                                                
                                                                                                                                                                                                                            
                                                                                                                                                                                                                                
                                                                                                                                                                   
                                                                                                                                                                                                                    

                                                                                                                                                         than  6,000 companies worldwide including 500   review    are involved in optimising their workplaces
                                                                                                                                                                                                           
                                                                                                                                                                           
                                                                                                                                                                                           
                                                                                                                                                                                    
                                                                                                                                                                      
                                                                                                                                                                                                                             
                                                                                                                                                                                               

                                                                                                                                                         high  performers across 36 industries. Our aim is   and  using technology to embrace collaboration   
                                                                                                                                                                                       

                                                                                                                                                                                          
                                                                                                                                                                            
                                                                                                                                                                                                                      
                                                                                                                                                                                                           
                                                                                                                                                                              
                                                                                                                                                                                                              
                                                                                                                                                                                                                   
                                                                                                                                                                                                                        
                                                                                                                                                                                   
                                                                                                                                                                  
                                                                                                                                                         to    identify the characteristics and capabilities of   on    every level across many locations and cultures.
                                                                                                                                                                                                                                   
                                                                                                                                                                                            
                                                                                                                                                                                                          
                                                                                                                                                                                                                               
                                                                                                                                                                     
                                                                                                                                                                                
                                                                                                                                                         high­performance    businesses and use that data   Their  workplace support is attracting and retaining
                                                                                                                                                                                 
                                                                                                                                                                                                                               
                                                                                                                                                                                           
                                                                                                                                                                                    
                                                                                                                                                                                                                                   
                                                                                                                                                                                       
                                                                                                                                                                                                                
                                                                                                                                                                                                                        

                                                                                                                                                                
                                                                                                                                                         and    the combined experiences of our people to   the    best talent who, in turn, are delivering
                                                                                                                                                                                                                        
                                                                                                                                                                        
                                                                                                                                                                                            
                                                                                                                                                                                                                           
                                                                                                                                                                                    
                                                                                                                                                                                                          
                                                                                                                                                                                                              
                                                                                                                                                                                                                     
                                                                                                                                                                                       
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                                                                                                                                                         help    organisations attain and maintain high   innovation    maintain competitive advantage.   
                                                                                                                                                                                

                                                                                                                                                         performance.    
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                                                                                                                                                                                                   Accenture    18 months into its five­year   

                                                                                                                                                                                                                      

                                                                                                                                                                                                                           
                                                                                                                                                                                                               
                                                                                                                                                                                                                            
                                                                                                                                                                                  
                                                                                                                                                                                                                               
                                                                                                                                                                                                                        
                                                                                                                                                                 
                                                                                                                                                                     
                                                                                                                                                                                                                  
                                                                                                                                                         We    apply this same principle to Accenture’s   workplace    change strategy. Our new strategy
                                                                                                                                                                         
                                                                                                                                                         internal  business, including our real estate and   emphasises  promoting the workplace beyond   
                                                                                                                                                                                                                        

                                                                                                                                                                                                                     
                                                                                                                                                                                  
                                                                                                                                                                                     
                                                                                                                                                                                          
                                                                                                                                                                                                                                
                                                                                                                                                                       

                                                                                                                                                                               
                                                                                                                                                                                                                               
                                                                                                                                                                                                                                  
                                                                                                                                                                                                                          
                                                                                                                                                                                                                 
                                                                                                                                                                                                                    

                                                                                                                                                                          
                                                                                                                                                                                     
                                                                                                                                                                        
                                                                                                                                                                                         
                                                                                                                                                                                            
                                                                                                                                                                     
                                                                                                                                                         workplace.  So it’s no surprise, then, that we joined   the    boundaries of the physical office and heralds
                                                                                                                                                                                 
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                                                                           ‘Collaboration         both                                                   DEGW     and 12 global organisations to explore the   collaborative  work, face­to­face and virtual, as
                                                                                                                                                                                                                  
                                                                                                                                                                          
                                                                                                                                                                                       

                                                                                                                                                                     
                                                                                                                                                                                                                           
                                                                                                                                                                                                                               
                                                                                                                                                                                                                                      
                                                                                                                                                                   
                                                                                                                                                                                             
                                                                                                                                                                              
                                                                                                                                                                                                                   
                                                                                                                                                                                                                

                                                                                                                                                                           
                                                                                                                                                                                                            
                                                                                                                                                                                                                           
                                                                                                                                                                                     
                                                                                                                                                                  

                                                                                                   

                                                                                             
                                                                            the  physical and virtual                                                    likely  best practices of the future to understand   we  interact with our colleagues worldwide.
                                                                                                                                                                                        
                                                                                                                                                         how    other companies are approaching similar   Our  most recent proof of concept project in
                                                                                                                                                                  
                                                                                                                                                                              
                                                                                                                                                                           
                                                                                                                                                                                                                      
                                                                                                                                                                                                                                   
                                                                                                                                                                                                                

                                                                                                                                                                                                           
                                                                                                                                                                                                                             
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                                                                            world       here to stay’                                                    workplace  challenges and to help shape the   Houston    showing significant double digit

                                                                                                                                                                           
                                                                                                                                                                                
                                                                                                                                                                                    
                                                                                                                                                                                         
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                                                                                                                                                                                                          s
                                                                                                                                                         evolution    our strategy.   


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                                                                                                                                                                                                   increases  across all our measurements.

                                                                                                                                                                                                                             
                                                                                                                                                         This    was not an ordinary benchmarking study that   Collaboration      both the physical and virtual   
                                                                                                                                                                 
                                                                                                                                                                                             
                                                                                                                                                                                                                                
                                                                                                                                                                      
                                                                                                                                                                                                                      
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                                                                                                                                                         compared  superficial data on density, headcount,   world    here to stay.

                                                                                                                                                                                       
                                                                                                                                                                                                               

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                                                                                                                                                         space  standards and costs, but a study that
                                                                                                                                                                          
                                                                                                                                                                                
                                                                                                                                                                                     

                                                                                                                                                                                         
                                                                                                                                                                       
                                                                                                                                                                                   
                                                                                                                                                                     
                                                                                                                                                                                       
                                                                                                                                                         delved    deeply into the directional and strategic
                                                                                                                                                                        
                                                                                                                                                                           
                                                                                                                                                                                   
                                                                                                                                                                           

                                                                                                                                                         issues  that are driving workplace decisions.
                                                                                                                                                                     
                                                                                                                                                                  
       Accenture
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