Page 10 - The Shield Issue 1 Social Media Version
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Boredom is the breeding ground for inspired creativity
Business analysts believe the world will emerge from Isolation provides an increased focus on our surroundings,
lockdown with a new set of rules for living, working and forcing our attention on details of our lives we wouldn’t
getting on with each other better than ever before – all normally appreciate. The lack of stimulation drives us to
induced by boredom. In a changing word we must change find new ways to be creative, rethinking our own situation
with it. and environment.
Boredom?? We hear you say. Yes Boredom. THINK YOU’RE JUST NOT CREATIVE? - THINK AGAIN!
Multiple sources of research all say the same thing. That Sparta Health engage the services of Dr Sandi Mann, a
any sluggish boredom you may be experiencing right now research psychologist who was featured in the Sunday
isn't smothering your good ideas, it's incubating them. In Times this week, explaining how boredom will play a
fact, the more bored you get, the more your creativity is major part in the creative future of our careers and
likely to be activated. Your customers deserve it. businesses.
Whilst it’s tempting to binge on box sets or daytime tv, to Links to get your creative juices flowing
alleviate the boredom, this is a temporary fix. There is a Creativity in Isolation https://tinyurl.com/tekgywe
better way, one that will benefit YOU and your company. Dr Sandi Mann https://tinyurl.com/r3jeqra
