Page 4 - The Shield Issue 1
P. 4

ADAPTING TO CRISIS



      It's true that we need to take the Coronavirus seriously.

      It’s capable of causing severe illness, death, and drastic

      long-term changes to how we live and work. It could even

      cripple the economy. It’s easy to stay focused on those                                          CUSTOMER CONTACT THROUGH LOCKDOWN
      calamities: they seem to be the only topics covered in the

      news.                                                                                            Increase the email, telephone and online contact you
                                                                                                       have with your customers. They will be concerned about

      However those thoughts are counterproductive.                                                    how your business is adapting to the situation —

                                                                                                       wondering if you’re open for business, have product

      In times of constant negative messaging, we need an                                              available, if those products are safe, etc. There are steps

      antidote so that we can keep our positive attitude and                                           you should be taking now to ensure your customers can
      march forward with determination and hope.                                                       get answers when they’re searching online.




      Be deliberate in activities that are positive,                                                   • FAQ sections might detail who comes into contact
      compassionate, heart-warming, loving, stress reducing                                                 with your products,

      and laughter inducing! Think Love not Fear. Be gentle with                                       • How your workflow has changed to emphasize safety

      yourselves, take care of your loved ones and those around                                             and policy changes regarding existing purchases.
      you. Stay safe everyone. Together, we’ll get through this.                                       • The FAQ section is also a good place to explain any

                                                                                                            changes in your offerings or expected fulfilment

      Read More >>> https://lnkd.in/ghhuuyU                                                                 delays.
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