Page 6 - The Shield Issue 1
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Bored people are more likely to seek out novel ideas and
engaging activities. Boredom is your brain telling you to
get creative.
While the problems in your life or business right now
might cause you stress and the constraints are very real,
you can take some small comfort in knowing that the
human brain is primed to make lemonade out of these
lemons. Limitations and boredom are no fun, but they do
drive us to greater creativity.
When business owners allow employees to contribute
their ideas and energy at work, companies benefit in
both the near- and long-term.
Boredom is your brain telling you to get One of the most damaging myths about
creative - Innovate in Isolation. creativity is that there is a specific
“creative personality” that some people
‘Hang on’ you might say, ‘how creative can I possibly be have and others don’t.
when I am stuck at home?’ Valid question, but research
provides an encouraging answer here too. Recent European Yet in decades of creativity research, no such trait has
studies show that the more constraints we have, the more ever been identified. The truth is that anybody can be
creative we become. creative, given the right opportunities.
