Page 10 - The Shield Issue 1

EVERY ADVERSITY

‘In the midst of every adversity lies the seed of an equal

or greater opportunity’.

We are not talking here of capitalising on the COVID-19

pandemic. What we are talking about is business

resilience and survival. Many brokers are so busy

churning customers, they tell us it is often at the
expense of securing customer trust and retention.

Harvard Business School released a recent report in

which they forecast a global return to ‘buying local’ even
while some of this continues to be online.

With many broker staff working from home, this is a
wonderful opportunity to communicate to customers all

the positive factors that set brokers apart as the best

qualified trusted source for their insurance needs.

All too often, these opportunities are missed. For a full

version of the image opposite click here
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