Page 33 - Sales Management

Qualities of Sales Professional 34

Let us go through some qualities which a sales professional must
have:

❖ Patience

• A sales manager needs to be extremely patient. You just can’t afford to be
rude to your customers.
• Clients do need time to believe in you and trust your products. Don’t get
hyper and make the client’s life hell. Give him time to think and decide.

❖ People Oriented

• It is essential for a sales manager to be customer centric. Understand

customer’s needs and expectations. Don’t simply impose things on him.
• Individuals representing the sales vertical need to be caring and kind towards

customers.
• Don’t only think about your own targets and selfish interest’s. One should
never misguide the customers. Be honest with them. Avoid telling lies and
creating fake stories.

❖ Aggressive

▪ A sales professional needs to be aggressive and energetic. Lazy individuals

don’t make great sales professionals.

❖ Go-Getter Attitude

• It pays to be optimistic in sales. Sales professionals need to have a go-getter

attitude for the best results. It is really not necessary that all customers
would like or need your product. Don’t expect results every time. Remember
failures are the stepping stones to success. One must learn from his previous
mistakes and move on. Don’t take failures to heart.

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