Page 16 - Business Plan 2017

PESTEL analysis This tool helps to track the environment in which the company will operate.

POLITICAL FACTORS ECONOMY SOCIAL

- Indian visa for employment - Young population
- Visa for Indian tourists to go abroad (depending
- Inflation : around 4,5% / year - The middle-up-class is getting richer every
on the country)
- Global diplomaty and geopolitic between India - Demonetisation impact to be analysed soon: no year (more than 60K INR per month salary)-
and the rest of the world (especially the countries 30% of the society
cash = less holidays ?
of the clients represented) - 2% of the population is getting more than
- Change of Prime Minister: 2019
- Higher salaries = more expenses on leisure 2lakhs salary per month
- Support for start-up : simplifications of processes,
tax exemption... - Around 65 millions passport holders- Working
- CSR from 5,00,00,000-/ : 2% of net profit. women numbers are higher
- Black Money / Corruption
- Emergence of new trends: friends, DINKS, wo-
men travelling alone...

TECHNOLOGY LEGAL ENVIRONMENT

- Sensibilisation to environmental issues: the
- Internet : use of OTA or tourist are building - Employment visa for foreigner: +25000$/ carbon footprint
their tripby themselves year minimum salary to get the employment
visa - Looking for pollutionfree destinations (unlinke
- Communication via Social Networks and Inter- India)
net: Products (destination, hotel) can easily - Business visa: invitation by a business partner

reach a segment
- Applications: people tend to use more appli-
cations when they travel -places to visit, hotel
booking, restaurant finder...

Business Plan 2017 — NOM. 16