Page 17 - Business Plan 2017
P. 17
SWOT As a conclusion to the market research, the SWOT analysis helps us determine where we are good at, what we
can improve, what to develop and on what to pay more attention.
1. No conflict of interest: NOM. Is only a
promotion company and not a travel
agency
2. French team: exchanges with foreign 1. NOM. does not belong to any tra-
(French) clients will be easier and both vel/tourism association and there-
cultures will be understood
fore will not automatically be invi-
3. Database of decision makers of Tour ted for any linked events.
Operators or Travel Agency, administra-
tions, organizations 2. The team is not yet very well known
to the tourism industry in India.
4. Good contacts in relative services: PR, STRENGTHS WEAKNESSES
Communication, movie industry... 3. NOM. does not have a big name
supporting the company (like Cox &
5. The team is qualified and from different King would support its promotion
fields.
company BlueSquare).
4. Cathydja cannot work as for now
as she is not under a legal employ-
ment visa.
OPPORTUNITIES THREATS
1. The competitors might want to « steal » the contracts.
1. NOM. can be part of tourism/travel asso- 2. If NOM. gets a contract over a competitors, the latter
ciations to be integrated in the market.
might want to put down the company: lobby, politic...
2. Increase of interest for new destination from 3. The loss or the interruption of a contract can happen
Indian travelers.
very fast and has to be renewed every year/2
3. Change of trends in tourism and travel: slow years.
travel, female travel ....
4. Closing of borders from other countries—ex: USA.
Business Plan 2017 — NOM. 17
