Page 19 - Business Plan 2017
P. 19
PRODUCT We want our services to be of qualified. Therefore we are not looking for a lot of contracts
but for good one with great collaborations. We offer personnalized services adapted to
each demand. We are mostly to get specialized in Islands promotion & France.
The prices vary according to the services chosen.
PRICE To enter the market, we might accept commission base services for starting companies, as
ours. If NOM. suceed to get higher contracts, it will then tend to fix contracts.
PLACE A database is already established and has to be expanded : tour operators, administra-
tions, associations, travel agencies, corporate, press & media, film industry...
We will be present online: website and instagram (to share pictures).
PROMOTION We will attend different tourism fairs such as SATTE, OTM or IFTM in France.
We will often check published bids.
Finally, the word-of-mouth is the biggest way of communication in the industry, and we count
on our contacts to extend our network.
Our job is based out of communication, collaboration and trust. We want to put people first,
PEOPLE be it in our company, our clients, our suppliers. Therefore, we are keen to develop a strong
corporate culture and to highlight our brand through our people. We want our passion,
proximity and creativity to differenciate us on the market.
PROCESSUS As our clients will be mainly abroad, we will have to arrange our working time according to
theirs. Flexibility and accessibility will be our strengths. Also, we like to meet our clients per-
sonally and to explore the product before selling it: this will be one requirement for each
contract.
PHYSICAL EVIDENCE One of our aim is to open one first office in Bangalore and later on around India according
to the contracts.
Business Plan 2017 — NOM. 19

