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HEAD OFFICE RE-BRANDING
ABBTF’s Head Office team are critical in
providing support to the Operations team and Building the ‘Become a Bricklayer’ Brand
managing the day-to-day administration
functions.
Co-Branded Logo
Top Left, Christine Stewart, Finance Officer We have been facing challenges and confusion
Christine manages all day-to-day financial with our dual brands over the past few years.
operations for ABBTF and works closely with the
CEO on all financial matters. There is a greater affinity, understanding and
market penetration of the ‘Become a Bricklayer’
name and logo.
Top Right, Jeanine Davidzon, Claims Officer
Jeanine oversees the claims payment process
including lodgement and validation for payment of We have created a new co-branded logo to help
all ABBTF subsidies. brand ourselves to the right audience. This logo
will replace the old ABBTF logo and will be used
Bottom left, Ayesha Dadlani, National Business on all print and digital media.
Development Officer
Manages all the Marketing functions (digital and To ensure our brand is distinct and represents us
print), including Advertising of our programs and accurately, the decision was made to pursue
events, managing Branding and Merchandise. ‘Become a Bricklayer’ to promote our primary
brand and utilise Australian Brick and Blocklaying
Middle, Sue Johnsen Executive Assistant to the CEO Training Foundation Ltd and its logo as the
and Company Secretary registered name of the company.
Provides high-level administrative support to the
CEO in all matters of the business. Sue also acts This will also facilitate the removal of a significant
as Company Secretary to the Board of Directors. amount of duplicated effort in managing two
brands. In line with our strategy, we are currently
Bottom Right, Jacqui Breeuwer, Regional Coordinator developing guidelines to strengthen the ‘Become
Jacqui organises our programs and expos, field a Bricklayer’ brand.
visits, the filtering and placement of candidates in
Victoria and Tasmania.
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