Page 51 - Ipsos

Information Classification: Internal Use
Ipsos Book of Policies & Procedures

6.0 Information Retention Policy

6.1 General Retention Policy

Ipsos is required to define how long documents, data and other information should be kept for,
and arrange secure disposal of them once that specified time has passed. We are required to
do this for a number of reasons, including:
 To ensure we comply with legal, regulatory and contractual obligations
 To ensure we comply with the assurances we give to individuals and organizations that
participate in our surveys

 To assist in the efficient and effective management of information, much of which is of
little or no value in the long term.
 To reduce the legal, financial and reputational risk to the business that can result from
the retention and subsequent loss of sensitive or personal information.
 To assist in controlling the cost of unnecessarily storing and archiving information.
 To help assure Ipsos complies with internationally accepted standards for Information
Security & Market Research as they apply to our business

The table below sets out the minimum retention policy requirements that apply to all Ipsos
companies, WSBLs and corporate functions in each country. All the Information retention
requirements that exceed the requirements of the current policy will be identified by the
Information owner and communicated to all interested parties.
A detailed Retention Policy can be found for E-Mail data and account in the next Section 6.2.

Note: Retention periods are from the end of a study/project/contract etc.

Page 11 of 22