Page 52 - Ipsos
P. 52

Information Classification: Internal Use
                                                                      Ipsos Book of Policies & Procedures




                      Information      Retention                             Justification    Information
                                        Period                                                   owner
                                         (unless         Backup
                                        otherwise      requirements
                                      specified by a
                                       local market   (unless otherwise specified
                                        research    by the client or the Asset
                                     governing body,      Owner)
                                     by the local law,
                                       client or the
                                       asset owner)
                                               1) Study and Project Information
                    Ad Hoc Studies

                    Project Materials                  Daily backups
                   (Correspondence,                                         Internationally      Study /
                     Questionnaire,   1 year from      Archived data     accepted retention     Project
                       Reports,         time of           (finalized            period          Manager
                      completed       project close     projects) will be
                    questionnaires,                     retained for at       ESOMAR
                    raw results data,                   least 5 years.
                   incentive records
                         etc.)

                      Continuous
                   Market Research
                                                       Daily backups
                    Project Materials
                   (Correspondence,                    Archived data       Internationally      Study /
                     Questionnaire,   3 years from        (finalized      accepted retention     Project
                       Reports,         time of         projects) will be       period          Manager
                      completed       project close     retained for at
                    questionnaires,                     least 5 years.        ESOMAR
                    raw results data,
                   incentive records
                         etc.)

                                                 2) Business Unit Information
                                      As required
                     Draft materials   by business                          Business need
                                         units
                                                       Daily backups
                      Current and     As required
                     previous final   by business                           Business need       Business
                       versions          units                                                 Unit Head
                    Master copies of
                       Policies,                       Daily backups
                    procedures and    Permanent                            Common practice
                      processes


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