Page 135 - International Marketing

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BRILLIANT'S Managing International Market 137

Organizational Structures
There are dominantly four types of organizational structure which are
generally followed by an organization. They are as follows:
1. International Division Organization
Responsibility (worldwide) Responsibility

Staff Line

Vice President Planning Senior Vice President International Advertising

Vice President Research Distribution and Sales

Chief Executive Officer Senior Vice President

Vice President Manufacturing Group C Product Management

Vice President Marketing Senior Vice President Group B

Vice President Finance Senior Vice President

Vice President Human Resources Group A

Fig.: International Division Organizational Structure