Page 134 - GUIA TURISTICA DEL URUGUAY EDICION 2017
P. 134
The common factor is the personalized attention and the warm hospitality
that characterizes Uruguay, carried out by the direct protagonists of the
activity, bearers of the vocation and the family commitment of each winery.
The Roads of Wine focuses its efforts in the realization of different activi-
ties of diffusion and promotion as the attendance to International Tourism
Fairs; Invitations to well-known regional journalists and tour operators;
training courses; Annual development of different Festivals such as the
Harvest in March, the Tannat and the Lamb in June, the Poda in August,
and the Young Wines in November.
Wine has stopped being a simple drink to become a sensorial and cul-
tural experience. For some time now we see that the relevance of wine
is transforming from its unique characteristics to the experience of trying
it, discovering it, sharing it and knowing its process.
guia turistica del uruguay
Consumers, in their growing desire to get involved with wine and its
environment, are looking for a response to their constant knowledge in
producing wineries.
For this reason throughout the world, thousands of people visit their
favorite wineries daily in search of the intimate relationship between
wine, its producer and the land that welcomes it, taking with it captivating
experiences.
Uruguayan Wine Tourism Association
The Roads of Wine
Coordinator: Belén Tusus
Los Caminos del Vino
+ 598 92 306 860
www.uruguaywinetours.com
Turismo Enológico
Pag. 132