Page 60 - FY18 Advanced Services Strategic Plan
P. 60

IoT market profile




                            Total Addressable Market                                            Market Opportunities
                                                                             • Rapid growth of digitization efforts in the industrial sector
                                                                             • Governments view digital transformation as a competitive
                                                                3,551          and sustainability strategy
                                      +27%                                   • IoT data proliferation will drive analytic requirements
                                                         2,826
                                                 2,217                       • Digital transformation will drive need for networking, mobility, security,
                                                                               collaboration, etc.
                                          1,699
                                  1,300                                      • Security pervasive across all sectors/opportunities
                            995                                              • Gartner forecasts IoT Professional Services to reach $400 billions of spend
                     726
             523                                                               by 2020. Other sources including IDC suggest $200-$300B range with
            FY2014  FY2015  FY2016  FY2017  FY2018  FY2019  FY2020  FY2021     double digit CAGR through 2020


                             Competitive Landscape                                                   Market Risk
           • Fragmented and evolving market with no clear leader              • Diverse market requirements could dilute GTM focus
           • Competitors’ focus varies by technology and service              • Evolving standards and technologies impact service development
           • System Integrators, GE, Honeywell, Accenture, IBM, niche players  • Numerous competitors vying for market share and partner alignment
           • OT Services: GE, Honeywell, Yokogawa, Accenture, niche players
           • Cloud / IoT Services: Amazon, Google, Microsoft                  • Nimble competitors / solution providers execute faster (and better)
           • Large deals being sold by competitors                            • Highly fragmented PLATFORM MARKET with 450+ IOT platforms
             • 5-year contract awarded by Schneider Electric to Accenture to support   • Market is moving fast - without focused execution and leveraged investment,
              ongoing rollout of Industrial IoT-enabled solutions               Cisco will miss this market transition
             • Fujitsu installed an IoT-based visualization system in Intel factory in
              Malaysia with a goal of ¥10B in revenue over the next 3 years

         © 2018  Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
   55   56   57   58   59   60   61   62   63   64   65