Page 57 - FY18 Advanced Services Strategic Plan

Collaboration market profile

Total Addressable Market Market Opportunities
• Broadsoft acquisition adds capabilities for Cloud UC/UCC and services in
+5.1% support around advisory, people/process, and integrations
• Hybrid deployment models increase need for services
11,184
10,637
10,139
• Emerging opportunity for Cloud-related integration services
8,377 9,022 9,273 9,637 • Market rapidly reshaped by new technologies and solutions, incl video as
a key enterprise communication mode, social, and cloud delivery
• Required architectural migrations tend to be services led
• Bots, natural language processing, AI
FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021

Competitive Landscape Market Risk
• Growth in segments such as IP telephony (IPT), IP phones, and messaging
• The move to cloud delivery models providing competitive pressure in applications is expected to decline in some regions
enterprise and SMB business – Google Hangouts Meet & Chat, Nice • XaaS models will reduce need for traditional implementation services
acquisition of inContact, Slack team messaging, and Twilio UCaaS • Increasing need for software integration and application extension skills;
• Microsoft continues to be a strong competitor expanding solutions in cloud potential for skills shortage
and hybrid. Recently announced evolution of Microsoft Teams and retirement
of Skype for Business product line • Sales driven towards partners (ie. Vyopta) offering Optimization/Business
Critical services at a lower price point; need to communicate the value of
• Google continues push into enterprise market with Hangouts Meet and Chat. Advanced Services
• Avaya: Maintains a significant, global, customer footprint but the installed base • Barriers to enter the market are pretty low and disruption is possible for
is eroding; questions around financial viability smaller entrants
• Genesys: Strong in omni-channel thought leadership, marketing,
integrated solution. Acquired Interactive Intelligence Dec 2016
• Amazon: Moves into enterprise communications with Chime (Meetings)
and Connect (Contact Center)
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