Page 14 - LittleBookofPositioning_KB_DIGI
P. 14
A position
creates
uniqueness
A company, a country,
a team, a school, a town,
a university, a political
party, a product,
a service… even you!
Your competitive position is defined
by belief, reinforced by experience, There are many cities – but there
made memorable by your image. is only one Venice
15
