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05 - Stages of Product Offering to SENP





                                              Balance Transfer
         SENP Customer
                                                        Yes


          Cash Profit Method                RTR based program
          • Excellent Net Profit            • Smaller Loan Amount
          • Depreciation                    • Regular repayment
          • Salary/Interest to Director/Partner     of loan
          • Interest paid to the close relatives
          • Interest paid on Term Loans                No
          • Other Income



          Gross Profit Method

          • Business with low Net Profit &
             high expenses other than depreciation




          Industry Margin
          • Large Gross Turnover
          • High Obligations
          • Depressed G.P & N.P due to expenses



                      Surrogates
           Banking based       Low LTV          LIP
              Program

            Large banking     Small loan     Based on
             Transaction     requirement      assessment



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