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Confidential                              Israel Market potential                                  63

Appendices                                Our target is to conquer a 20% market share.

   Bibliography*                          We are expecting that small business will use our ba-
                                          sic plan, medium business will use our premium plan
   hospitalitynet.org                     and large business will use our platinum plan.
   insidermonkey.com
   ahla.com                               Recruitment part - temporary events
   mrinetwork.com
   hotelnewsnow.com                       •	 There are 140,000 events per year.
   ilr.cornell.edu/sites/ilr.cornell.edu  •	 In each event there are about 15 relevant workers
   statista.com
   restaurant.org                              in average.
   cha-international.com                  •	 For each placement we charge 25 NIS , so as-
   ibisworld.com
   eventgrid.com                               suming 20% of that market, our revenues will
   hospitalitypeoplegroup.com                  be (140,000*25*15*0.2)/12 = 875,000 NIS per
   creditdonkey.com                            month.
   smallbusiness.chron.com
   workable.com                           Each catering / Venue / Hotel has in average at least 6
   jdisearch.com                          events per month:
   datausa.io
   bls.gov                                •	 There are 140,000 events per year.
   aspenwsi.or                            •	 2100 catering & venues & hotels.
   marketrealist.com                      •	 (140,000 / 2100) / 12 = 6 in average.
   wikipedia
   hotelmotels.info                       Recruitment part - long term jobs

                                          Hotels

                                          •	 All figures are based on our hotel advisors & po-
                                               tential clients from the industry.

                                          •	 Small/medium/big hotels will recruit 3/5/8 em-
                                               ployees per month.

                                          •	 There are about 400 hotels in Israel.
                                          •	 On average, the potential is: 400 * (0.3*(5*2000

                                               + 800) + 0.5 * (3*2000 + 300) + 0.2 * (8*2000 +
                                               1500)) = 3,956,000 per month, so by taking 20%
                                               Servi will earn 791,000 NIS per month.

* Full links in bibliography doucoment
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