Page 64 - Servi

Confidential

Restaurants Addresable Hotels (400 total)

• There are about 9000 restaurants in Israel. • Small: 200 businesses will take the small package:

• Small/medium/big hotels will recruit 6/10/15 1500 NIS.

employees per year. • Medium: 120 businesses will take the medium

• By taking 20% of the market, the revenues will be: package: 3800 NIS.

0.2 * 9,000 * (0.3*(6*200 + 1200) + 0.5 * (10*200 • Large: 80 businesses will take the large package:

+ 2160) + 0.2 * (15*200 + 3000)) / 12 = 600,000 6100 NIS.

NIS per month.

Servi will earn about 0.2 * (4500 * 250 + 2700 * 450

Catering & Venues + 1800 * 750 + 850 * 350 + 510 * 800 + 340 * 1400 +

200 * 1500 + 120 * 3800 + 80 * 6100) = 1,223,000 per

• There are about 1700 catering & venues in Israel. month by taking 20% of the market.

• Small/medium/big hotels will recruit 10/20/30

employees per year. Total revenues per month:

• By taking 20% of the market, the revenues will be:

0.2 * 1,700 * (0.3*(10*50 + 1200) + 0.5 * (20*50 • Temporary recruitment: 875,000 NIS.

+ 2160) + 0.2 * (30*50 + 3000)) / 12 = 84,000 NIS • Long term recruitment: 1,475,000 NIS.

per month. • Management software: 1,223,000 NIS.

• Total: 3.6M NIS for monthly plan, and 2.9M NIS

64 Total recruitment revenue: for yearly plan.

1,475,000 NIS per month.

Management part USA Market potential

Addresable Restaurants (9,000 total) Our target is to conquer a 20% market share.
• Small: 4500 businesses will take the small pack-
We are expecting that small business will use our ba-
age: 250 NIS. sic plan, medium business will use our premium plan
• Medium: 2700 businesses will take the medium and large business will use our platinum plan.

package: 450 NIS. Recruitment part - temporary events
• Large: 1800 businesses will take the large pack-
• There are 18M events per year.
age: 750 NIS. • In each event there are about 2 relevant workers

Addresable Catering & Venues (1,700 total) in average.
• Small: 850 businesses will take the small package: • For each placement we charge $5, so assum-

350 NIS. ing 20% of that market, our revenues will be
• Medium: 510 businesses will take the medium (18,000,000*2*2*0.2)/12 = $1.2M per month.

package: 800 NIS.
• Large: 340 businesses will take the large package:

1400 NIS.