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P. 60

RANDY PERDUE


               Specific

               Measurable

               Actionable

               Realistic
               Timebound

               Specific.  I  think  one  of  the  main  benefits  of
               being really clear on the goal is that the desire

               to  achieve  or  attain  something  specific  really
               pulls us forward. It lures us into growth. Going
               after something we don’t actually know how to
               achieve (because we haven’t paved the way yet)
               forces us to tackle new situations and challenges
               in order to continue the process of growth in
               our  lives.  It  forces  us  to  take  advantage  of
               opportunities that we, perhaps, didn’t even see
               before, or discounted as being too risky.

               Going after something specific we want forces
               us to pick ourselves up after things go wrong
               and  to  try  something  else.  Indifference  does

               none of these things. Ambiguity doesn’t either.
               That’s why it’s important to write down your
               goal.  Experts  in  the  field  of  neuro  (brain)
               research are discovering that  there is a direct



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