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5. Global Best Practice Granola Learnings:

5.1 Winning Foods and Innovation

KEY TAKE-OUT

Granola food success is Baked
due to its delivery of Bridge Granola Muesli

taste and health with a
satisfying sensorial
eating experience

The most successful
granola food format in
EM has been “Bridge” Flakes, puffs, Baked Clusters Baked loose grains
food which delivers a clusters, Inclusions with Inclusions with inclusions
crispy cereal cluster with

a range of fruit, nut and
flavour inclusions

Consumers love the
variety of inclusions and
fruit flavours in particular
are the biggest drivers of
liking

Japanese consumers

love brightly coloured
fruit pieces and see them
as evidence of health and
vitality

Japanese consumers Across our Emerging markets a lighter
love brightly coloured “bridge Food with a crispy granola

fruit pieces and see them cluster, flakes, seeds, grains, fruit and
as evidence of health and nut inclusions is by far the most
vitality successful food in recruiting new users
who have never tasted Granola before