Page 56 - Granola Book Draft VS 21
P. 56
5. Global Best Practice Granola Learnings:
5.1 Winning Foods and Innovation
KEY TAKE-OUT
Global granola Ingredient Innovation
innovation is driven by
three platforms:
Ingredients, Formats &
Consumption Occasion Nissan Dried Bean Granola
EM innovation has been
dominated by ingredients
with specific culturally
relevant health benefit &
taste claims
Awake Granola and
Caffeine Bars
Format expansion has
driven channel
expansion and day-part
consumption, meeting
consumers “grazing”
needs SoyJoy Granola bars
Traditional RTEC brands
in CPW have innovated
brand variant extensions
into Granola
Use of locally relevant,
ingredients from GNPs
(Grains, Nuts, pulsars),
fruits, herbs are the fastest
growing innovations in EM
goh-goh Granola and Milk Bombay Crunch
Cups – just add water Savoury Granola range
