Page 55 - Granola Book Draft VS 21

• Building on the success and
learnings in japan China launched

with two fruit variants packed in
single serve sachets and sold in
both modern trade and their on-line

platforms

• The bridge food format with
clusters, puffs, flakes and
inclusions was a hit with Chinese

consumers

• The product with its multi
ingredient format allowed the team
to promote the multi benefit nature

of this new food

• In 2016 Q2, the team in China
launched a new granola product to
add to their popular Masterbrand

range, featuring rose petals. The
new product was supported with a

fully integrated campaign featuring
celebrity tie-ups, online content
including recipe videos, e-

commerce sampling and out of
home advertising