Page 60 - Granola Book Draft VS 21

5. Global Best Practice Granola Learnings:

5.2 Winning Packaging

Best in class packaging from our Competitors:

• Strong ingredient food appeal on top
of pack
• Strong colour variant differentiation
• Bold Calbee Branding
• Good food shot showing usage

• Strong “Love Grown
Branding
• Great Food Appeal to top
of packs
• Good variant descriptors
using colour bands
• Hero ingredients are

called out
• Strong claims device in
front panel