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5. Global Best Practice Granola Learnings:

5.4 Winning Where the Shopper Shops

ACCESSIBILITY:
KEY TAKE-OUT
 Key elements to consider: 1- Census, 2- Store
Majority 95% of EM Segmentation, 3- Coverage Model by store segment,
granola is sold through 4- Cost to Serve architecture, 5- Strategic Partner

modern trade Engagement - Joint Business Plan, 5- Distribution
supermarkets with very Capabilities - Technology, Training, Pay for
little penetration into HFS Performance.

Greatest success has
been achieved when we
situate secondary
Granola displays outside Assess the Market &
the cereal isle in high Shopping Environment
Dynamics
frequency areas such as
fresh produce and dairy

Significant consumer Assess Key Players in this
uptake is gained when specific Shopping
Environment
we taste sample Granola
on a weekend when
consumers have time to
try and then buy

Identify potential cross
We have seen significant Shopping Environment
success with Granola in Conflicts & Synergies

Ecommerce Retail
Platforms in japan, China
and SEA where health
conscious consumers Assess Capacity & Capability
are targeted Gaps