Page 65 - Granola Book Draft VS 21

AWARENESS:

 Win with shoppers through superior out and in-store communication and
execution.
 Define what success look like for each type of shopping environment and support
the Perfect Store execution with specific merchandising tools and incentives to gain
preference.

OBJECTIVES:
WHO & WHY: Define Priorities & Glide
Understand the Shoppers path Prioritization of
Shopping
behaviors & Trip Missions
Environments

Understand the Shoppers
Identify WHAT it takes to STRATEGY:
Purchase Barriers & Triggers Strategy to Win with
by Trip Mission win
clear Investment Level

Commercial Ideation to Build detailed Plans by GOALS & PLANS:
create the plans Shopping Environment & Activity Plan and
Brand with KPI’s
Execution Guidelines

Capacity & Capability Assign, Align, Engage & Execute Plans, Review MEASURES:
Enable Resources Performance & Optimize Win Where the
Shoppers Shop
Adjust Plans