Page 63 - Granola Book Draft VS 21

EARLY A DOPTER FAMILY / HEAVY USER ON-THE-GO

Early Adoption by Caters to established all family / Extending day Part Consumption
new users heavy users

6 serve pack 10 - 12 serve pack Single Serve 34 – 50g
– 300g 500g – 600g Multipack: 3 - 6 units dependent on
channel

20% price /kg premium relative Look to achieve a 20% - 35% premium 25% - 40% price /kg premium relative
family pack over RTEC range to market’s respective family pack
Look to hit price point or currency Achieve relevant price breaks Look to hit price point or currency
denomination denomination

Pouch is preferable Stand-up-Pouch with reseal strip Singles in shelf ready selling unit
over Bag n Box Multipack box / sachet

Pack Price Architecture Check List

Define Optimize

 Clear Role of Packs & Channels  Front Panel Impression

 Best Package Options for Cubic Sizes,  Better Buy Relationship Between Sizes
Secondary Packaging & Pallet Options along  Volume Differential Between Sizes
with Supply Chain
 Value Impression vs. Competition

 Relevant Price Points
 Price differential of Original vs. Variants

 P&L Impact

 Leverage the Right Tools