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1 Category Strategy – Full Potential - $1B Opportunities

Grow PCC in US/CAN/ANZ to UK levels Grow key Emerging Markets to same PCC as Mexico

1. India = 0.03
2. SEA = 0.1
PCC
1. USA = 3.8 UK = 6.5 3. Brazil = 0.1 Mex = 1
2. CAN = 3.8 4. W Africa = 0.2
5. China = 0.02
3. ANZ = 4.2 $1.2B $2.4B
Note Accessible Population only

Grow PCC in Developing Markets to Core 4 Culturally Relevant Grain Based Foods

1. France = 1.8
2. Germany = 2.1
1. Noodles US$ 500M
3. Benelux = 2.6 Core = 3.8
4. Japan / Korea = 0.5 2. Local Grain Porridge US$ 500M
5. South Africa = 0.9
6. Mexico = 1 $1.3B $1B

Significant growth to be had in our Cereal business!
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