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Breakfast Salty Snacks Wholesome Snacks

•Accelerate EM Category •Implement proven core Playbook •Fully deploy Masterbrand Model
Development through new •Channel Expansion / PPA •Destination Portfolio (Cereal
insights/ideas/claims that drive •New Geographies Aligned on MB and Kids)
category adoption •Scale Flash •Penetrate HFS – 5 P execution

•Execute Innovation Big Bets •PCC Development Model – codify,
•Drive HFS and e-com penetration test & Learn
aggressively

Enablers

1. Win where the Shopper Shops
• HFS
• ECOM
2. M&A/EMMA
• Acquiring positions/driving scale in key segments & geographies

3. Masterbrand Brand Foundation and Commercial Model
4. Global Innovation Platforms

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