Page 50 - General Prospectus Web 2019 Jan 18

BBM Hons in Marketing

Bachelor of Business Management creativity and up-to-date thinking. area of Marketing, in order to
(BBM) in Marketing will cater to The marketing degree will instill graduate with a BBM in Marketing.
those aspire to become professional necessary skills and competencies
global marketers and who are in our students that will enable Career Opportunities
interested in strategic marketing them to work in any industry. By the time you graduate, you will
management, or in other aspects of not only understand the theoretical
marketing such as market research, An academic team with local and aspects of effective marketing,
product development, brand foreign exposure will deliver broader but will also possess a range of
management, integrated marketing knowledge in marketing. The people practical professional skills. Upon
communications and retailing. attached to the department will completion of our degree program,
share their experiences with students
Marketing is considered as the by delivering theoretical knowledge you will be provided with work
heart and soul of every commercial and engaging in field projects and opportunities as marketers in a
activity. Due to its vast importance sharing real-life case studies. multitude of related fields including
within the business world, the basic retailing, advertising, branding,
objective of our degree program You are required to obtain a consulting, marketing research,
is to develop superior marketing minimum of 60 credits (half of your and international marketing.
professionals, instilled with studies) within the core subject

BBM Hons in Operations Management

Bachelor of Business Management acquire sound overall knowledge currently available in Sri Lanka.
(BBM) in Operations Management of Operations Management,
aims to empower business graduates including Operations Systems Design Career Opportunities
to develop the ability to understand and Management, Production Students who pursue this study
and analyze specific operational Planning and Controlling, Service pathway will secure employment
problems and to develop practical, Management, Total Quality opportunities in various managerial
effective and implementable Management, Logistics and positions related to Manufacturing,
solutions. This requires a thorough Supply Chain Management, Services, Quality, Logistics, Supply
understanding of both the Technology Management, Chain, and Inventory Management.
operations management principles and Project Management. During the final year of their
and techniques, and the ability to SLTC’s BBM in Operations studies, students will have the
apply this knowledge in practice. opportunity to train themselves in
Management is the only four-
Students who select the Operations year special degree in the field the industry as well as to engage
50 Management specialization will of Operations Management in related research activities.