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CORPORATE PHILOSOPHY
Our Mission
Setting standards for sustainable business prac-
Our Vision tices that unleash the talents of our employees,
To be the World’s Most deliver superior value to our customers and
Respected African Bank. provide innovative solutions for the markets and
communities we serve.
Excellence Innovation Leadership
• Surpassing ordinary standards to be • Pioneering new ways of doing • Leading by example, leading with
the best in all that we do things, new products and guts
services, new approaches to • Being first, being the best and
• Setting the standard for what it customers sometimes being the only
means to be exceptional • Challenging the status quo
• Being first, testing the waters
• Our approach is not that of excel- and pushing boundaries
lence at all costs– it is excellence
on all fronts, so that we deliver out- • Anticipating and responding
comes that are economically, envi- quickly to market needs with the
ronmentally and socially responsible right technology, products and
services to achieve customer
objectives
Passion for Customers Professionalism Empowered Employees
• Putting our best foot forward in • Based on shared values and vision
• Doing more than just delivering excel- everything we do, especially in
lent customer service high pressure situations • Developing our people to become
• Helping people to clearly understand • Consistently bringing the best world-class professionals
how our products and services work of our knowledge and expertise • Encouraging a sense of ownership at
to the table in all our interac- individual levels, whilst fostering team
• Treating customers fairly. Building long- tions with our stakeholders spirit and commitment to a shared
term relationships based on trust, vision
fairness and transparency. • Setting the highest standards
in our work ethics, behaviours,
activities and in the way we
treat our customers and, just as
importantly, one another
22 Access BAnk Plc
Annual Report & Accounts 2017