Page 27 - ACCESS BANK ANNUAL REPORTS_eBook

in several countries, including Nigeria, allowing edu- approach in various engagements with stakeholders
cated and trained women to capitalise on their skills within the SME market space. One of these is the
when they might otherwise be blocked in corporate ‘Power Breakfast’ meetings, where SME owners, se-
advancement due to the “glass ceiling”. The increased lect government or regulatory authorities, experts in
flexibility inherent in owning their businesses allows various fields of endeavour as well as top officials of
women to contribute to the income of their families the Bank, exchange experiences and ideas that can
while balancing work and family responsibilities. This greatly benefit all parties.
has led to the customised banking solution for this
business segment. The “W” Initiative was unveiled in With our extensive branch network, multi- and al-
July 2014 to offer women exclusive access to a wide ternative-distribution channels, competitive pricing,
range of lifestyle-oriented, value-adding benefits and wide array of products and committed professionals,
privileges. the Business Banking Division is well-poised to meet
the aspirations and banking needs of SMEs.
Another key and strategic business segment with
huge but untapped potential is the cluster of busi- What we have accomplished in partnership with our
nesses owned by the ever-increasing Asian commu- valued customers is considerable, but incomparable
nity in Nigeria. Again, we welcome them in our quest to what we plan to achieve in the coming months and
to create a new future, and are doing our utmost to years. In Business Banking as elsewhere, we will take
help them along the path to a better tomorrow. the lead and chart new courses. With our customers’
satisfaction at the heart of our operations, we are set
The Business Banking Division uses innovative prod- to take tomorrow together.
ucts and services to achieve competitive edge when
reaching and retaining customers. This was demon-
strated in 2014 by our employment of a consultative

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Annual Report & Accounts 2017